It is almost impossible to visually enhance cramped places or narrow interiors. "Almost", because thanks to its spherical 360 shooting, 360-degree photography now allows companies to free themselves from these constraints. This technology is now used for many purposes.
Here are four examples of companies that can use 360 photography to enhance small spaces.
Dealerships and cars in general
While the exterior of a car is easy to photograph, the interior is much more difficult to access. However, to sell a vehicle, it is important to capture the interior: it allows the prospect to evaluate the condition of the car.
Even better, 360-degree photography is very immersive: it allows the buyer to take ownership of the vehicle by becoming aware of the available space, the details of the dashboard or the finishes of the seats. In fact, integrating this very realistic format in an ad makes it much easier to make an appointment with the dealer.
Psst: it also works for buses and... construction equipment 🚌
Recreational vehicles, between land and sea
In the same way, 360 photography is very useful to enhance recreational vehicles for rent. Whether it's the cabin of a boat or the interior of a motorhome, the future renter needs to know how much space he or she will have in the vehicle for his or her journey.
Once complex to represent and show to future customers, these spaces can now be fully highlighted thanks to the 360 photo. It gives interested parties an excellent overview of the available storage space and the comfort of the interior. Boaters can thus project themselves into the vehicle and their future adventures!
Natural and unusual accommodations
Want to spend a weekend in a cabin in the middle of the woods or in a tiny house? These unusual accommodations, which are becoming very popular, are not so easy to show on a website.
The 360-degree photo allows guests to discover without constraint the interior of the accommodation of their weekend or their vacations: configuration of the place, height under the ceiling, luminosity, furniture and bedding at disposal, comfort... or not, can thus be evaluated by the holidaymakers who can already feel as if they were there.
In the same way, small relaxation areas such as a sauna or a jacuzzi can be valued in the most immersive way.
Apartments, houses, hotels
Historically, the real estate industry was among the first to adopt 360° photography. It plays a fundamental role in allowing prospects to project themselves into the property, even if it's a small apartment or studio. It offers a realistic rendering of the dimensions of each room, including the smallest ones such as a mini format bedroom, a bathroom, a kitchenette, a toilet, a dressing room, etc.
In addition, 360-degree photography faithfully reproduces the condition of the property in its smallest details: floors, paintings, woodwork ... Real estate agencies often use this technology to develop "virtual tours" that allow, for example, a tenant to sign a lease remotely without visiting the property.
There are many other use cases, such as in the retail sector where 360-degree photography is used to sell tents, furniture... In many industries, 360° content has become an essential marketing and sales tool to trigger the purchase decision.
This is also the case in the hotel industry of course, which will be the subject of a dedicated post very soon!
[All the photos highlighted in this article have been made public by their authors who have hosted them on 360player.io]