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Picture by MikuAalto
Picture by MikuAalto
In a world of visual storytelling, 360 degree pictures have emerged as a captivating medium that immerses viewers in a very special visual experience. But there are so many ways to create them that you could get lost.

In previous articles, we explained the usefulness of this 360 format for capturing small interiors or for enhancing a large variety of businesses in tourism, video games and more. the 360 pictures hasn't caught on with the general public in the last years, but has won over many professionals.

Now the question is, how do you create this type of content? Because there are actually lots of ways. So let's explore the different possible techniques to create 360 pictures, covering both traditional photography and 3D methods.


Photography remains a popular and accessible method for capturing 360 pictures:

  • Panorama stitching: By taking a series of overlapping photographs and using software (Lightroom allows it) , photographers can stitch these images together to create a seamless 360° picture. Specialized equipment, such as panoramic tripod heads, can aid in capturing consistent images. But your phone can also take care of this if you don't expect exceptional rendering quality, and if you stay on the same axis when taking photos.

  • Fish-eye lens: A fish-eye lens with a wide field of view can capture a large portion of a scene in a single shot. These images can then be digitally stitched to create a complete 360 picture. The rendering will be a little less neutral and probably more difficult to optimize.

  • Spherical cameras: Spherical cameras, specifically designed for 360° photography, capture the entire scene in a single shot. These cameras often have multiple lenses that cover a full sphere and offer convenient options for capturing high-quality 360 images. Ricoh Theta is probably at the top of the list.

3D rendering

3D has become much more accessible in recent years, both for creating spaces in which to evolve and for imagining objects to be viewed from all angles.

  • 3D rendering: By utilizing computer-generated imagery (CGI) and specialized software, artists and professionals can create virtual 3D environments that can be explored in 360°. This technique offers complete control over the scene, lighting, and textures, resulting in highly detailed and realistic visuals. Many architects - and almost everyone motivated - use online tools such as AutoCAD or SketchUp.

  • Photogrammetry: this technique involves capturing a subject from multiple angles using regular cameras and then using software to reconstruct a 3D model. These models can be viewed and explored in 360 degree, providing a realistic representation of the subject. Once again, online tools such as Vectary are now available.