The Body Shop - Concept store design Published on Mar 23, 2018
396 views

sarah tu
architectural ideation.
sensorial & experimental endeavor.
artistic penchant.

sarahtu.com

The design of The Body Shop store was based on analogies of "le comptoir des colonies" and the "fine grocecy" (ou l'épicerie fine) as to create a holistic experience, both sensorial and informative by re-interpretating evocative furniture and ambiances that relate to those themes.
These analogies also helped in displaying the product’s origins and source, which is a key element of the brand's values.